Farnam Street

Wired editor and accomplished author Jonah Lehrer on the future of reading: Let me explain. Stanislas Dehaene, a neuroscientist at the College de France in Paris, has helped illuminate the neural anatomy of reading. It turns out ...

Interesting article in Foreign Policy on Bob Gates. He's challenging the status quo and changing the incentives.  Gates also noticed that the Army's most innovative colonels -- brigade commanders who not only unde...

Junk foods switch on biological mechanisms that are just as hard to fight as recreational drugs Before you dismiss my agitation as mere weakness, consider this: to my brain, sugar is akin to cocaine. There is now compelling evid...

Awesome article from Bloomberg Business Week on how Apple uses decoys, anchoring, and obscurity to make you think those shiny aluminum toys are a great deal. So let's count the ways Apple defends itself with pricing: Decoys ...

Micheal Lewis is perhaps one of the best storytellers of our generation. This recent article in Vanity Fair is no exception: The credit wasn’t just money, it was temptation. It offered entire societies the chance to reveal aspects...

Great find from Joe: Daniel Pink, author of Drive , talks with EconTalk host Russ Roberts about drive, motivation, compensation, and incentives. Pink discusses the implications of using monetary rewards as compensation in business...